@cshentrup people debated policy long before Bentham coined the notion of "utility". the distinction between utility and welfare i described—utility is positive, a construct deployed to predict and describe—while welfare normative—about prescribing, which inherently depends upon values—is what you would learn in any welfare economics class. my salad is very popular, and its dressing is very orthodox.
(tbf, Bentham used utility normatively, and most of us slip up on the distinction often.)