@SteveRoth right. aggregate demand is a curve on some hypothetical graph where the generic good has a quantity on the x-axis and a price on the y. suppliers "as an externality" have some control over the shape of this curve. surely they don't want the curve to collapse, downward and leftward. they are levered to nominal revenue. how would they prefer the curve to evolve? they could exert pressure to shift it right, or they should exert pressure to shift it up. 1/

@SteveRoth i say—you do too, from your own experience, nothing sweeter than just raising prices—they do their best to shift it up. rather than expand quantity, create conditions under which higher prices will be paid. /fin