"Apple TV+ will now cost $9.99, up from the prior $6.99. Apple TV+ originally cost $4.99 when it first launched in November 2019." https://finance.yahoo.com/news/apple-raises-prices-on-some-subscription-services-including-apple-tv-155224791.html

// The Apple TV+ inflation rate is 19% compounded over four years.
// That's fair, right?