trump : hitlerspeak :: desantis : woke

they both think (well desantis thought) they had an easy cynical formula for persuading, and they pour it on.

but you can in fact be too cynical about the much maligned US electorate, and both of them are.

one of them might still win, because the US system makes every election a weighted coinflip and candidate idiosyncracies can only weight things so far.

but brilliant communicators or propagandists they are not. trump's skills have notably declined.