Unsurprisingly, @akkartik is well ahead of me:

"it is all too common for seamless experiences to hide all manner of deeper malfeasance. When we push for more seamless experiences we’re also encouraging the organisms we interact with to grow more tentacles (hiring! HR!), make them more muscular (growth team!), use them more ceaselessly in search of advantage (an ad protruding slickly from the bottom of the pane! Marketing materials persuading people to not organize!)" lobste.rs/s/idi1wt/open_source