This is just a weird movement.
It's just trying to appeal along entirely different dimensions than a conventional campaign. It's parasocial rather than political.
Screenshot of a Donald Trump campaign email, subject "Is there anything you'd like to share with me?" "I've got something I've been dying to tell you: I WILL NEVER STOP LOVING YOU! PLEASE PLASE PLASE tell me you love me too!" [I LOVE TRUMP BUTTON] I don't care what the DERANGED RADICAL LEFTISTS think. I don't care what the MARXISTS AND FASCISTS think. I don't care what the AMERICA-HATING DEMOCRATS think. I only care about YOU!