what #RonDeSantis never understood is he was popular not because he's "conservative", but because he was perceived as chill, as letting people live and do their thing, during the pandemic when media portrayed other places as under the jackboots of some COVID gestapo.
anti-abortion, anti-pot, don't-say-anything-in-front-of-the-children Ron is not chill. and not, i think, broadly that popular anymore.