"The lurch back towards that early web is a deep hunger for the personal web. The web that made you feel like you were part of this crazy but exciting endeavor that suddenly connected you with some other person across the world… We want something that feels more…real. Something authentic, not performative… We don’t want a content treadmill, we want online presences that are idiosyncratic and intimate, peculiar and distinctive." @rscottjones rscottjones.com/its-not-about-