@realcaseyrollins They get some money, because they write it off as a total loss and get some of their money back as a tax deduction.
In theory they should be better off marketing it, for every dollar they earn, they only lose like 21¢ of deduction. Maybe they’d also have to invest to bring it to market?
These are cynical, self-interested operators. I doubt they’re just insane. I’d like to understand why this makes sense to them (then reform the tax system so it doesn’t).